Spotlight: Boston United Services Finding Growth in New Market

By Matt Ellis

OBoston.214122439_stdne year after expanding operations into Massachusetts, United Services, a division of the AffinEco Companies, is finding its footing in this diverse market. United hired a local general manager to run the business in the Boston market. Nolan Macario has worked in Boston for over 11 years and is expected to be a great asset for United in Massachusetts.

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“Because we are smaller than some of the established building services contractors in Boston, we don’t have layers of management to go through before we can approve a new contract or get a proposal to a prospective client. I have a direct connection to the owners and can get the information a client is looking for immediately, and they appreciate that,” said Macario.

From his base of operations at 60 State Street in Boston’s historic financial district, Macario is rapidly getting introduced to building managers and operations directors at various commercial entities within the central business district and in key suburban markets.

“Nolan’s done a great job of establishing relationships that we can nurture over time,” said United Services President Paul Senecal.

Boston has always been an important market to Senecal. He was born and raised in Brookline and worked there after college, but has spent the balance of his professional career in Connecticut. Now, with United Services fully established in the tri-state area, he felt it was a good time to return home. And, with his knowledge of how Boston works, he immediately joined two of the region’s premier real estate associations.

“We joined the local chapter of BOMA and the Urban Land Institute so we could get a really solid understanding of what’s going on in Boston and meet the right decision makers,” said Senecal.

This summer, the Maintenance Contractors of New England (MCNE) will enter into contract negotiations with SEIU Local 615, which represents workers who clean and maintain commercial properties in Massachusetts and Rhode Island. Senecal has joined the organization as treasurer and is volunteering on the bargaining committee.

“I believe the only way to ask for work from a market is to first demonstrate my commitment to give time and resources to that market,” he said.

Then, he says, United can demonstrate AffinEco’s value proposition to the market. That includes: the company’s over-staffed operations group, its commitment to green cleaning, its use of technology for efficiency and its active owner involvement.

So far, AffinEco is pleased with the growth in the Boston market and is counting on Macario to keep the momentum going.